The online world is competitive and there are millions of websites on the internet. When it comes to buying and selling online, there are good business websites and, well, not so good business websites.
Irrespective of your industry or niche, there are a number of key ingredients that a good business website should contain to help it grab the attention of its audience, draw them deeper into the website and, eventually get them to the checkout page.
1. Lead Capture Box
All good business websites have some type of lead capture box on their homepage that encourages visitors to submit their email address. This is because the vast majority of people who visit your website will not buy from you on their initial visit and many will not even return. So, you need to be able to stay in contact with them after they have left your website. To do this, offer them something of value for free in exchange for their email address. You can then email them whenever you want.
2. Quality Content
It vitally important to generate high quality content that visitors genuinely will want to read. Content is one of the main ingredients of a good business website, regardless of what business you’re in. Make your written content easier to read by using short paragraphs, bullet points, numbered lists and subheadings.
3. Social Sharing Buttons
Social media has become a powerful marketing tool. The success of social media is founded on the fact that we all like to share things. Therefore, as an online business owner, it is essential to generate content that people will want to share. Ensure that it’s simple for your website reader to share your content with the buttons that are clearly seen and easy to use.
4. Simple Navigation
Complicated navigation will turn off your readers. Make it simple for your visitors to navigate around your website and get the information that they are looking for. Always include a ‘Contact Us’ in the main navigation bar and make it easy for your prospects and customers to get in contact with you.
5. Responsive Design
A responsive design allows your website to automatically adapt its layout and format when being viewed a tablet or smart phone. If your website doesn’t have a responsive design, people who visit it via a smartphone or tablet will have issues reading your subject material, browsing around your website and will most likely leave and never return.